Tobias Bielenstein

Tobias Bielenstein -
Tobias Bielenstein is Head of Marketing and co-owner of
EuropeSpa med & wellness GmbH as well as managing
director of the Roman Thermal Spas of Europe. Further he is
Managing Partner of Branding-Institute CMR AG, a Swiss
think tank for Brand & Reputation Management and owner of
bielenstein consulting GmbH in Bonn/Germany. Other
engagements include his role as vice-president of the
International Brand and Reputation Community (INBREC) and
his memberships in the boards for Marketing & PR of the
European Spas Association (ESPA) and the German Spas
Association (DHV). He is also co-founder of the CSR working
group of the German Association of Public Relations (DPRG)

Presentation Title:

"Challenges & Strategic Answers in International Spa & Wellness Marketing"




PRESENTATION TITLE: Challenges & Strategic Answers in International Wellness Marketing


Bielenstein, Tobias: Managing director Roman Thermal Spas of Europe, Head of Marketing, EuropeSpa med & wellness GmbH, Germany



Marketing of spa & wellness offers is confronted with many challenges nowadays. Some of them are immanent to the character of the business, e.g. trustworthiness of the provider, reputation of the country/destination. Others are relating to general world-wide trends, e.g. digitization or the security situation in international tourism. The presentation introduces to selected challenges in the field and showcases two strategic options dealing with some of these issues. 


Keywords: Marketing, Strategy, Brand & Reputation Management