Joachim Lieber

 

Roman T

   

Roman T

                  

        

Roman Thermal Spas of Europe –

Creation and implementation of an authentic health tourism offer!

 

The determining of the USP of the European Thermal spas, historical evolution, Greek and Roman raisins as well as the further development in the middle and modern ages (e. g. Bath, Spa and sea spa resorts in

England, France and Germany). The change of the spa culture and philosophy in the time after the Second World War, the holistic approach in Germany, the development in Eastern Europe after the fall of the Iron Curtain.

Creation of an international marketing cooperation in Europe, search for partners, building up a common identity, distribution of different tasks to the partners and search for financial and practical support on the EU-level. Analysis of the global spa and wellness market, determining of the demands and desires of the potential  customers in Europe and in other continents.

Building up of the social media presentation, sales tools as well as communication and PR activities.

Outlook for the future, search for financial support by the EU and Partners like ETC, gaining new members and new sales possibilities in special markets like China, North America and Arabian Peninsula.

Roman Thermal Spas: Evolution, Support, Foundation, Marketing, Outlook

 

 

 

The determining of the USP of the European Thermal spas, historical evolution, Greek and Roman raisins as
well as the further development in the middle and modern ages (e. g. Bath, Spa and sea spa resorts in
England, France and Germany). The change of the spa culture and philosophy in the time after the Second
World War, the holistic approach in Germany, the development in Eastern Europe after the fall of the Iron
Curtain.
Creation of an international marketing cooperation in Europe, search for partners, building up a common
identity, distribution of different tasks to the partners and search for financial and practical support on the EU-
level. Analysis of the global spa and wellness market, determining of the demands and desires of the potential
customers in Europe and in other continents.
Building up of the social media presentation, sales tools as well as communication and PR activities.
Outlook for the future, search for financial support by the EU and Partners like ETC, gaining new members
and new sales possibilities in special markets like China, North America and Arabian Peninsula.
Roman Thermal Spas: Evolution, Support, Foundation, Marketing, Outlook