Massimo Giovaneti

  From 2018 ongoing: Company Consultant – Terme di Montecatini SPA
• From  2006 to 2018 : Sales and Marketing Manager – Terme di Montecatini SPA

• From 2003 to 2006: General Manager - Terme Tettuccio – Montecatini Terme

• 2016 - 2017 - 2018 - 2019 : Esedra Professional School – Tourism Department

   Lecturer of Communication and Marketing in Tourism

   Teacher of Master in Event Organization

• 2016- 2017- 2018 - 2019: University of Florence – Department of Economic

  Lecturer of Marketing of Therme and Spa – History of Therme and Spa 

•  2015: University of Palermo - Master in Sport Medicine

   Lecturer of Communications and Marketing

• 2015: University of Rome – La Sapienza - Master in Hidrology Medicine

  Lecturer of History and Marketing of Thermal Locations

• 2014: University of St. Petersburg, Russia - Master in Tourism Management
   Lecturer of Cultural Marketing
 

 

ABSTRACT

Main target: Creation of  cultural spa routes 

Subject: The Great Spas of Europe 

Focus points: The experience of the nomination in the Unesco Tentative List

  • History of the creation of the transnational serial site
  • Criteria of the nomination
  • Declaration of Integrity
  • Declaration of Authenticity
  • Identification of the site
  • The 11 European  SPA towns
  • Strenght and Opportunities for a substainable  Spa offer  based on natural and cultural heritage