There are many ways of promoting an area, a site, a country or an event. Two methods are to be covered in this presentation: working with the online new media for showing them your site and, promoting the site directly to your tourists. The experience is shared from the point of view of a valued blogger and tour guide in Romania. When other ways disappeared, mouth-to-mouth promotion has never been obsolete and it simply works. About both mentioned we will be seeing a few examples, how-to guides and what not to do.