Iztok Altbauer Managing Director – Slovenian Spas Association

Iztok was appointed to the position as the Managing Director at the Slovenian Spas Association (SSA) eleven years ago, after he spent almost 25 years in the tourism business. Before this position, he was CEO of Globtour, one of the leading Slovenian Tour Operators at that time. He spent also several years in the Slovenian Tourist Board holding the position as the Manager of Sales and Marketing. He founded the Slovenian Incoming Workshop in 1997, still today recognized as the leading tourism Incoming event in Slovenia. Iztok established strong connections to the Spa, Health and Wellness industry in the Region, holding and running many presentations and events.

He is a regular speaker at various conferences and in 2017 he was one of the speakers during ITB Experts Forum Wellness. One of the most important projects that he established and is running for the eleventh year now, is the B2B event called “SPA-CE Experience” – Specialized Workshop and Meeting place of Spa & Wellness industry in Central Europe, the first and only business event of its kind in Central Europe.

During the 60th celebration of the Slovenian Spas Association, Iztok organized an European Conference – ENSPA (European Natural Spa & Wellness Conference) that gathered the world leading Associations in the field of Balneology, Hydrology, Spa and Wellness business, as FEMTEC, ESPA, ISMH, OMTH and the prestigious GWI (Global Wellness Institute). He is also a participating member of the Hot Spring Initiative within the GWI. During Iztok’s work, The Slovenian Spas Association joined ESPA (European Spas Association) where he is responsible for Marketing & Sales activities.